Written for boutique hospitality and wellness operators who want to understand the digital landscape and make confident decisions about their brand's visibility.
Strategy, positioning, and marketing systems built for boutique operators. What works at scale, what works specifically for the owner-operator, and how to think about marketing as a compounding investment rather than a monthly cost.
How Google, Instagram, Facebook, TikTok, and AI platforms like ChatGPT and Perplexity determine which brands appear and which ones do not. Practical guides for operators who want to understand the landscape without becoming SEO experts.
What AI search means for boutique hospitality and wellness brands, how to show up in AI-generated recommendations, and what entity optimization looks like in plain language, without the jargon.
When to invest in paid advertising, how to evaluate a marketing opportunity, how to know when the foundation is ready for growth. Written from Miles's perspective as a strategist who has worked in and around hospitality for nearly 20 years.
Miles HardingA brand voice strategy for wellness practitioners and spas: five clarity questions, voice rules your team can use, and Ontario College advertising rules.
